Social Media

Social media is a useful tool for the archive sector. It provides the opportunity to reach and engage with audiences while using available resources in the most efficient way possible.

Use our themes & hashtags to promote your archive

The Explore Your Archive campaign operates across Twitter, Facebook and Instagram. Using #EYA on any of these platforms will greatly increase the reach and engagement of your posts.

The EYA team search for the hashtag daily and repost your content to further promote your posts.

Monthly Themes

#EYA + ‘theme’

Have fun every month promoting your archive. Use the correct hashtag for each month to highlight a different aspect of your collections.

Scroll down for inspiration and more information!

March 2023

#EYAFloraAndFauna – use throughout March

Share your furry and feathered friends, scaly and slithery sidekicks, and creepy and crawly companions. Or highlight their homely habitats and those who have studied them.

All things bright and beautiful, all creatures great and small, and all things wise and wonderful – archives have them all!


Dust Busters

#EYADustBusters – use anytime

The public perception of archives is often ‘dusty’, ‘mouldy’ and ‘forgotten’. #EYADustBusters has been created to dispel those myths and show the world the true wonders that archives hold as well as how well these collections are preserved and cared for

Use the hashtag to highlight the importance of the collections you hold, the effort and care taken to ensure these records will be available for generations to come.

Explore Your Archive Day

#ExploreYourArchive – 10th of every month.

A dedicated day for organisations to come together and showcase their collections. Very little time to create content? Then use #ExploreYourArchive day to come together with other institutions and highlight the gems held in your institutions.


A theme a day in April

One of the highlights of the year in the archive sector is back once again!

With its first installment in 2018, ARA Scotland’s #Archive30 was launched in 2018 as a way to celebrate archives, archivists, and the collections they care for. Topics and themes are posted every day throughout April – all you have to do is share something from your archive that relates to those themes!

Check out this year’s themes below!

Focus Week

#EYA+’theme’ – Daily themes.

Every year, last week of November.

Each year there is a dedicated Focus Week for the campaign, during which we aim to hold a launch event in each of the four ARA ‘Nations’ – in England, Scotland, Wales and Ireland (the ARA has an Ireland region that covers the Republic of Ireland and Northern Ireland). A social media campaign runs throughout the week and all record keeping organisations are encouraged to get involved in some way.

Twitter – our posts

Themes and hashtags

Use them on any digital platform.

Add some colour with the EYA brand toolkit.

The toolkit can be found here along with a set of brand guidelines with instructions on the most effective way to promote your content.

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Promoting your own Event

The ArchI’ve Celebrated webpage can also be used to promote online events such as digital webinars or presentations. Using social media to promote these events will also widen event exposure.